请问一个超市的零售流程（wheel of retailingg processes/activites）是指什么？

来源：蜘蛛抓取(WebSpider) 时间：2016-08-09 07:23 标签： visual retailing
您所在位置： &
&nbsp&&nbsp&nbsp&&nbsp
RetailManagement零售管理..doc 7页
本文档一共被下载：
次 ,您可全文免费在线阅读后下载本文档。
下载提示
1.本站不保证该用户上传的文档完整性，不预览、不比对内容而直接下载产生的反悔问题本站不予受理。
2.该文档所得收入(下载+内容+预览三)归上传者、原创者。
3.登录后可充值，立即自动返金币，充值渠道很便利
需要金币：150 &&
RetailManagement零售管理.
你可能关注的文档：
··········
··········
Retail Management 零售管理
An overview of strategic retail management(①②building and sustaining relationships in retailing)
Strategic planning in retailing
An important presentaion about writing a stategic plan
We explore the field of retailing,establishing and maintaining relationships,and the basic principles of stragetic planning and the decisions made in owning or managing a retail business.
①Introduction
Retailing is the business activities involved in selling goods and services to consumers for personal,family or houeshold use.It is the last stage in distribution process.
Retaling includes all of busniess and people involved in physically moving and transferring ownership of goods and services from producer to consumer.In a distribution channel,retailers do functions as the contact for manufacturers,wholesalers and final consumers.In this way,we need to figure out the complex relationships in retailing.
②Building and sustaining relationships
We learned to describe how both consumer relationships and channel relationships my be nurtured in today’s competitive marketplace.For relationship retailing to work,enduring relationships are needed with other channel members,as well as with consumers.
●To engage in relationship retailing with consumers,some factors should be considered:
customer base--Retailers must regularly analyze their customer base in terms of population and lifestyle trends,attitudes toward and reasons for shopping,the level of loyalty.(gender role,demand more etc)
customer satisfaction--occurs when the value and customer service provided through a retailing experience meet or exceed consumer expectaions.If not,customers will be dissatisfied.Most consumers do not complain when dissatisfied.They may think that complaining won’t work and not easy to find the department which deal with advice.To obtain more feedback,retailers must make it easier for shoppers to complain,make sure shopper believe their concerns are being addressed.
正在加载中，请稍后...

我要回帖

更多关于 visual retailing 的文章

 

随机推荐