&线百科平台（wiki一个多人协作的写作社区，具有免费性、开放性和公平性，人人可以编辑创立并监督修改。此外，由于百科平台对网络营销搜索引擎的友好性，百科词条在搜索引擎中的可见度非常高。百科平台的这些特性，使得百科成为企业进行网络营销的新渠道，百科推广也成为web2.0推广的主要形式之一。
& &新竞争力2010年发布的多份研究演讲中调查结果均表明，百科推广已成为企业最常应用的网络营销方法之一，然而在调查中发现，企业对百科推广的应用并不深入。虽然企业意识到百科推广对于企业网络推广的价值和意义，但不少企业并没有充沛利用百科平台各项功能，更没有掌握百科词条编辑和创建的技巧，致使企业的百科推广只停留在表层，并没有发挥百科推广的效果。
企业百科推广战略研究演讲
& &新竞争力通过对百度百科、互动百科、搜搜百科、新浪百科、维基百科等五个主流中文百科平台企业词条深入调查，解中小企业利用在线百科推广的现状，并结合为多家企业提供百科推广的实践经验，归纳总结出企业利用开放式在线百科平台（WIKI胜利模式及应用技巧。企业百科推广战略研究演讲》有助于企业充沛发挥百科平台的各项推广功能，提高企业在百科平台及公共搜索引擎中的传达力度，有效降低网络营销本钱，提升网络营销效果。
& &企业百科推广战略研究演讲》核心是系统研究企业网络营销的新阵地―开放式在线百科平台（WIKI六大网络推广模式应用现状及实施问题分析
& &企业百科推广战略研究演讲》约2.3万字，共40页，主要内容包括：
& &1调查121个原始词条样本企业在五个百科平台的拥有企业词条情况，考察企业对五个主流中文百科平台的应用情况。
& &2企业百科词条基本情况调查：URL链接情况、词条创立者和修订人、词条浏览量等。对词条的URL链接情况调查内容包括：词条是否包含链接，词条链向的页面，词条链接的质量等内容。
& &3百科良好的搜索引擎可见度，企业利用百科推广的主要因素之一。本报告对企业词条搜索引擎可见度进行深入调查，挖掘每个百科平台在搜索引擎的不同优势，方便企业选择有效的推广平台，发挥百科推广的最大价值。
& &4对具体词条推广的方法进行调查，包括正文内容、URL链接、图片、图片文字注释、相册、词条名片等方面。考察企业对百科推广的具体应用水平，归纳出wiki推广的六大模式，并进行详细介绍。
& &5案例总结，通过典型的案例分析，网络营销总结企业在进行百科推广时常见的问题，并提出解决的方法。
& &6每个百科平台都具有一定的优势和不同的管理规范，本报告针对目前主流的百科平台，针对性提出的操作要点，便于企业实施高效的百科推广。Line
data platform (a wiki collaboration writing community, have free sex, openness
and fairness, everyone can edit the establishment and supervise the modifications.
In addition, due to data platform for search engine friendly, wikipedia entry in
the search engine's visibility is very high. These characteristics of data platform,
make data become the new channels for enterprises to carry out the network marketing,
an extension has become one of the main form of web promotion.&
New competitiveness more than 2010 studies address the results of the survey
show that wikipedia promotion has become one of the most commonly used method of
network marketing, but in the survey found that enterprise applications on the
popularization of wikipedia is not deep. Although enterprises realize that wikipedia
promotion value and significance for enterprise network marketing, but many companies
did not abundant use of wikipedia platform functions, more not mastering the technique
of encyclopedia articles to edit and create, the enterprise of promotion to stay
on the surface, did not play an promotion effect.&
Enterprise wiki speech promotion strategy research&
New competitiveness through the baidu encyclopedia, encyclopedia, search wikipedia,
sina encyclopedia, five mainstream Chinese wikipedia platform companies such as
wikipedia entry in-depth investigation, the current situation of small and medium-sized
enterprises to promote the use of online encyclopedia, and combined with multiple
companies provide an promotion of practical experience, sum up the enterprise use
the open online encyclopedia platform (WIKI victory mode and application skills.
An promotion strategy research speech helps enterprise full play the promotion
function of wikipedia, improve enterprise in the public search engine of wikipedia
platform and communicate, effectively reduce the network marketing capital, improve
the network marketing effect.&
Enterprises to promote the encyclopedia speech "is the core strategic research
is the research of enterprise network marketing system of new positions - open
online encyclopedia platform (WIKI six network marketing model application present
situation and problem analysis&
Enterprise encyclopedia promotion strategy research speech "about 23000 words,
a total of 40 pages, main content includes:&
1 survey 121 sample enterprises in five original articles platform with enterprise
entry, makes a research on the enterprise, the application of the five mainstream
Chinese wikipedia platform.&
2 enterprise basic situation investigation: wikipedia entry URL links, founder
and revised one entry, entry page views, etc. URL links to entry survey content
including: entry contains links, entry to the page, the quality of the entries,
3 an good search engine visibility, one of the main factors of enterprises
to promote the use of wikipedia. This report to the enterprise entry search engine
visibility thorough investigation, mining different advantages of each data platform
in the search engine, convenient enterprises to choose effective platform for the
promotion, wikipedia to promote maximum value into full play.&
Four methods for investigation on the popularization of specific entry, including
body content, URL links, pictures, images, text annotations, photo album, entry
card, etc. Enterprise application level on the popularization of wikipedia, summing
up the six of wiki promotion mode, and a detailed introduction.&
5 case summary, through the typical case analysis, summarizes the enterprise
in the encyclopedia when promoting common problems, and puts forward the solution.&
6 every wikipedia platform has certain advantages and different management
practices, this report based on the current mainstream of platform, targeted put
forward the main points of operation, to facilitate enterprises to promote the
implementation of efficient encyclopedia.&
被 djj3sdh 删除于： 15:13:39
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