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新消费概念股行情才“抬头”
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近期，市场持续下跌，部分新消费概念股逆市上涨，成为盘中最有特色的亮点。
当指数从7月22日的2054点大涨336点，行情“盛宴”演变为“剩宴”，大众消费板块作为防御+优质成长兼备品种，其反弹主要来自于风格的切换与基本面的共振。在此前行情最好赚钱的时候，该板块涨幅并不高，历史上弱市背景下能跑赢大盘。因此，该板块具有强大的吸引力，市场表现仍值得期待。
研究员认为，食品饮料企业的转型、创新和升级暗流涌动，将是驱动行业摆脱业绩困境的重要源泉。、TAKI鸡尾酒通过推出新颖的营销模式，分享行业盛宴，吸引了重量级的机构和玩家。
中银证券分析，食品饮料板块三季报预期分化有助于指导跨年布局，优质品种在食品饮料小年的业绩波动会带来较好的低位买入时机。建议投资者未来持续以“守正出奇”的思维来研究食品饮料板块，类似行业内创新、商业模式转型、拥抱新业态等给板块带来新活力，求变受到了空前的欢迎，目前正是最好的配置时机。
从最近的走势看，以上观点正在得到验证。部分新消费概念股已进入机构精耕细作阶段。典型的消费股大都为长期牛股，形态上与医药股较为类似。综合地看，券商、基金等机构青睐的是，侧重于消费成长风格、选业绩表现平稳、中长期收益表现相对突出的优势个股。
如(000860)白酒和肉业二主业增势迅猛，三季度业绩同比大幅预增达150%至200%；(600398)受益大众化消费趋势，三季度净利增长12倍；(002507)新品拓展能力强，而成为社保基金持股比例最高的个股之一。（000716）转型初显成效，植物蛋白饮料新品助三季度业绩持续快速增长。
其次，如拥有我国最优质酿酒葡萄基地的(600084)，专注健康生态食品的(600238)，积极推进经营模式转型，有望大幅提升估值空间。
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网友点击排行 新消费概念股由来： 随着生活的水平提高，十二五规划将加大消费的比重来拉动经济的增长，新消费领域将面临一次快速的增长。 新兴消费的重点子行业有健康产业的海洋捕捞、水产养殖、葡萄酒、黄酒、休闲保健食品饮料；美丽产业的休闲服装、男女时装
第 1 页- 新消费概念股受益股一览（一）
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新消费概念股由来： 随着生活的水平提高，十二五规划将加大消费的比重来拉动经济的增长，新消费领域将面临一次快速的增长。 新兴消费的重点子行业有健康产业的海洋捕捞、水产养殖、葡萄酒、黄酒、休闲保健食品饮料；美丽产业的休闲服装、男女时装、家纺、家用轻工、珠宝首饰、日用化学；快乐产业的白酒、啤酒、文娱用品、景区、影视动漫和游艇等体现了我国人民富裕之后追求更高层次生活品质的需求导向，可以享有一定程度的估值溢价。 给产品注入民族文化有望成为打造强势消费品品牌的排他性利器，需要精确把握本土消费者的核心需求，强调自己的民族文化部分，激发消费者的民族自豪感，使其在消费过程中获取较高的心理溢价。重点推荐：文化附加显著的酿酒行业；收获品牌溢价、成本压力减轻的家纺及品牌服装行业等。 新消费概念股重点子行业分析： & 机构偏爱新消费概念 1、白酒：黄金时期或已结束，投资从激情回归保守 白酒一级市场热情消退，行业理性回归。随着以茅台和五粮液为代表的高端白酒终端价格大幅回调，标志着关于高端白酒是否能无限制高档化的争论得到了阶段性答案。而国窖1573经销商指标主动回调和白酒一级市场期酒价格下挫等事件也反映市场的担心，高端白酒年份概念炒作和过快的终端价格提速暂告一段落，行业整体将向理性回归，进入到平稳增长的阶段。 白酒二级市场表现稳健，一线白酒防御性逐渐获得认可。3月底国家领导人发表讲话禁止高端白酒消费，5月起媒体陆续开始报道部分高端白酒经销商出现压货情况，导致终端价快速下滑。但在高端白酒连续出现利空消息的背景下，茅台仍然取得相对于沪深300的超额收益率，不断顽强的创出新高。 三线白酒高估值需高增长支持。在靓丽和业绩的刺激下，今年三线白酒行情吸引整个市场关注，但其估值也被推到历史高点，绝大部分三线白酒动态PE超过30倍，明显高于一二线白酒的10-20倍。随着宏观经济景气的回落、白酒行业产能扩张后导致的供给增加和白酒营销策略的日趋同质化，前几年新锐品牌通过当地意见领袖的示范先占领根据地党政军市场后再向周边渗透的做法边际效应或将递减。届时品牌力相对较弱的白酒公司2-3年内维持高增长并不容易，其较高的估值水平将难以消化，全国化营销策略执行难度也很大。将密切关注并给与及时行业点评和分析。 下半年白酒行业投资策略或发生转换，警惕过度高端化的白酒品牌。在高端白酒消费退潮的时期，拥有文化背书，品牌力强大的产品受影响程度将会较小，建议投资者回避高端化程度高于品牌力支撑限度的白酒公司。下半年建议对白酒行业的投资风格进行调整，从把握三线白酒高成长的积极策略转变为持有一二线白酒稳健增长的避险策略。 2、葡萄酒：稳定增长可期，静待行业拐点 进口红酒增速低于去年，但领先国内企业产量。今年1-4月我国进口葡萄酒数量12.9万千升，同比增长8.8%，进口金额7.2亿美元，同比增长26.2%。而1-4月国内葡萄酒产量36万千升，同比增速7.9%，国内葡萄酒企业利润增速仅为6.3%，显示国内葡萄酒市场继续受到进口葡萄酒冲击。 行业短期迎来业绩拐点可能性较低。从行业角度来看，国内葡萄酒企业在原酒品质、营销渠道和品牌诉求方面均不同程度落后于以旧世界势力为代表的进口葡萄酒；从政策支持角度来看，7月1日开始实行的工信部《葡萄酒行业准入条件》仅仅是国家对行业进行治理的第一步，在行业关心的许多问题上仍然处于政策空白阶段；从国内企业自身角度来看，一线厂家除张裕外，均存在自身短板，酿酒葡萄限制了大部分厂商优质原酒产能，而拥有10万亩平均树龄10年以上葡萄基地的ST中葡却迟迟未能在管理和渠道营销方面有新的突破。 综合考虑以上因素，预计下半年仍将是国内葡萄酒企业自修内功、等待厚积薄发的时期。张裕、新天和长城原料基地分别有25、15和13万亩，具有较大的产能优势，且张裕、长城都具备收购成熟原料基地的资本实力和足够的品牌力，给予持续关注。 3、啤酒：强者愈强，消费旺季伴随行业回暖 啤酒行业集中度继续稳步提高。啤酒行业在经历激烈的行业并购整合和惨烈价格战、渠道战之后，市场集中度显著提高，华润、青岛、燕京和百威英博四大巨头占据了超过60%的市场份额和70%的利润。金威啤酒的收购争夺进入尾声，（）和三得利在华东区进行资源整合，国内啤酒行业可整合企业标的越来越少，预计未来啤酒行业的寡头竞争格局将进一步加强。随着4大巨头在全国范围内遇到的抵抗越来越少，渠道的惨烈竞争将有望得到缓和，国内啤酒吨酒价格较低的现状有望得到改变，行业盈利空间和利润率将稳步提高。 啤酒成本下降构成行业利好。啤酒的重要原料啤麦约占总成本的20%。国内啤酒企业高端产品的大多依靠进口大麦，已经占据了国际啤麦贸易60%的份额，进口大麦的价格对国内啤酒厂商利润影响明显。今年以来进口大麦均价从2011年12月峰值383.4美元/吨逐渐回调，到今年4月已降至302.12美元/吨，降幅超过20%，同期大麦进口数量则大幅攀升到109.5万吨，累计同期增加128.7%，将有助于国内啤酒企业平抑原材料成本，提升毛利率。 强者愈强，盯住行业龙头不放。从国际经验看，我国啤酒业的格局演变获将会遵循美国日本模式，即在行业残酷竞争和洗牌后，市场上剩下3-5家寡头公司占据90%以上市场份额，届时市场格局将趋于稳定，吨酒利润有望在现在的基础上提高5倍以上。从这个角度看，二线及以下的啤酒公司将迟早被龙头公司收购兼并或被市场淘汰，不具备长期投资价值。维持对青岛啤酒、（）的长期推荐。
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新闻 内参 公告 内部买入 内部抛售 大宗交易 解禁日 停盘日 交易日 今日
有关"大消费"的新闻资讯
今天 11:45 [人民网]
今天 11:36 [南方网]
今天 11:25 [华尔街见闻]
今天 11:19 [生意社]
今天 11:12 [金融界]
今天 11:12 [金融界]
今天 11:12 [金融界]
今天 11:07 [新华网]
今天 10:59 [中国财经]
今天 10:49 [慧聪印刷网]
今天11:45&[人民网] 阿里Q3财报：活跃...今天11:36&[南方网] 加强节日旅游 市...今天11:25&[华尔街见闻] 【快讯】中国...今天11:19&[生意社] 消费电子元气大伤...今天11:12&[金融界] 2017年旅游消费呈...今天11:12&[金融界] 我国进入消费贡献...今天11:12&[金融界] 电视市场新春促销...
大消费概念股常见问答
答：根据云财经智能题材挖掘技术自动匹配，大消费概念的龙头股的主要有,,
答：目前，大消费概念目前市场关注度为7019.66，概念股平均涨幅-0.07%，其中涨幅最高。
答：主要包括,,
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