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一个千亿级产业的热切期盼——台州智能马桶制造业调查（下） &&来源：&& 作者：陈兴多 刘星 李昌正
图为西马公司员工在安装智能马桶。
“忽如一夜春风来，千树万树梨花开。”今年春节期间，中国赴日游客疯抢马桶盖所引发的舆论热潮，激发了台州智能马桶制造业精英的深切反思，进而，带来了台州智能马桶制造企业的井喷式发展。今年前11个月，西马科技生活(上海)有限公司的智能马桶销量比去年同期增长了123%，达到78350台，相当于去年国内市场智能马桶销售总量的八分之一。浙江星星便洁宝有限公司、欧路莎股份有限公司等骨干企业的销量也均翻番，纷纷创下历史新高。
然而，在凯歌频奏之时，台州智能马桶制造业的企业家们却难遣几许忧虑。浙江星星便洁宝有限公司总经理黄朝阳告诉记者，台州智能马桶行业已经具有了良好的基础，但是，还需要持续的推力，才能把行业做大做强。
一个千亿级产业的发展机遇
台州的智能马桶制造业正面临着巨大的发展机遇。
浙江维卫电子洁具有限公司董事长金建国在今年举行的首届中国卫浴行业论坛上欣喜地说：“我们看到卫生陶瓷的转型升级正在到来，我们看到千亿级的市场正在启开。”
欧路莎股份有限公司董事长、路桥卫浴行业协会会长林华友支持这个判断。他认为，智能马桶的市场，今后不会小于家用空调。来自国家统计局的数据显示，2014年，我国家用空调销量4430万台，销售额1570亿元。
20年的深耕，让台州智能马桶生产企业已经在国内占得了发展先机。
目前，台州已有30多家智能马桶生产企业以及众多的零配件生产企业，占据国产智能马桶的半壁江山，也是全球最大的智能马桶OEM基地，即代生产基地。大量国际国内名牌智能马桶，其实都是台州企业代生产的。林华友透露，目前三分之二的智能马桶整体机产于台州。知名财经作家吴晓波更在演讲中说：“全世界最大的马桶生产基地在浙江台州。”
今年夏天，市质量技术监督局组织了专题调研，对全市智能马桶制造企业进行了深入调查，得出结论：“台州制造在机械、模具、塑料、五金件等方面具有优势，有很强的配套生产能力，极大促进了台州智能马桶行业的发展……除了电子控制器和陶瓷底座部分，智能马桶的其它配件在台州均有市场，配套采购相当便利，基本形成了完整的创业链。”
生产基地已在台州，标准能否也在台州
“一流企业定标准，二流企业做品牌，三流企业做产品。”台州智能马桶制造业发展面临着一个不可回避的困扰，同时，也是一个极大的机遇。这就是，国内智能马桶生产还没有一个强制性的国家标准。
今年8月14日，北京市工商局发布了一份质量抽检报告，公布5款智能马桶存在质量问题，包括国内卫浴大牌——箭牌。而在上海市消保委发布的2014年智能马桶质量抽检报告中，不合格率高达59.3%。对此，先后执掌中日智能马桶生产项目的黄朝阳分析，这里面确实存在一些质量问题，但更主要的原因是，智能马桶包括了电器、陶器、塑料等不同材料，而我国迄今没有智能马桶整体标准，有的地方职能部门按照陶瓷标准来抽检，有的则按照电器标准来抽检，还有按照建材标准来检测，导致企业左右为难，无所适从。在北京市工商局的这份质量抽检报告发布后，箭牌卫浴市场部经理谭毅表示，此次北京市工商局抽检时依据的是电器行业标准，而此前箭牌卫浴在生产和检测中一直依据的是陶瓷卫浴行业标准，两个行业的标准在细节方面有所不同。
在路桥区上张工业区的西马科技生活有限公司生产线上，记者看见了一台台代工的名牌智能马桶。董事长刘日志说，由于标准滞后，不同品牌的整机标准存在差异，配件标准差异更大，给企业生产带来了很大困扰，也给售后维修造成困难，已经成为制约行业发展的最大瓶颈。
市质量技术监督局课题组建议，利用台州智能马桶的产业基础，积极引导、推动台州企业积极参与国家标准、行业标准的制定。同时，国家电机及机械零部件产品质量监督检测中心已经设在我市，依托这个优势，力争在台州设立国家级智能马桶检测中心，借此接轨日韩等发达国家的智能马桶先进标准，开展智能马桶制造和检测设备的研发，为台州企业提供技术支撑。
据悉，这个建议已经得到市委、市政府的高度重视。
尽快成立行业协会，抱团做大做强
在台州和国内领军企业云集的首届中国卫浴行业论坛上，另一个一致的强烈呼吁是——尽快成立行业协会。浙江特洁尔智能洁具有限公司总经理李宝从说：“台州的智能马桶技术已经不亚于国外，产业化生产能力更高出国外数倍，我们行业需要的是团结一致，包容开放，携手共进，一起让国产优质产品参与市场竞争，让国人不必赴千里之外购买日本马桶。”
业内人士普遍认为，作为一个正处于高速成长期的产业，该行业必然将经历凤凰涅槃式的洗盘，也肯定会出现无序竞争，如何引导和规范行业发展，需要全行业共同探索和讨论。
事实上，台州智能马桶制造也正面临着严峻挑战。一方面，智能马桶行业已经吸引了美的等电器行业巨头的注意，并且已经开始试水。另一方面，一些地方政府大力扶持当地的智能马桶制造业。厦门市是国内产能仅次于台州的智能马桶生产基地，国际排名前二十的知名马桶盖品牌，有80%曾经在厦门代工贴牌生产。今年国庆长假期间，在厦门政府的大力支持下，当地企业在人潮汹涌的旅游胜地鼓浪屿推广智能马桶，精选了5家老别墅旅馆、优质民宿，安装了近百台智能马桶，吸引了大量游客免费体验。当地政府已经明确提出，将智能卫浴产品打造成厦门一张崭新的城市名片。
西马科技生活(上海)有限公司董事长刘日志希望，通过行业协会的协调、沟通和监管，提升台州智能马桶生产企业的研发和管理，形成合力。苏泊尔陶瓷工业有限公司总经理戴爱春也说：“以前我们讲木桶定义，哪块板最短要补哪块，现在反过来了，我们要找哪块板最长去做。我们希望每一个做马桶盖的厂家，都能找到自己最好最长的板。”
市委副书记、市长张兵指出：“台州智能马桶制造业前景广阔。”如果在政府的有形之手帮助下，台州智能马桶企业通过行业协会形成合力，在国内智能马桶制造行业，形成产地在台州、技术在台州、标准在台州、检测在台州的大好局面，那么，经过多年奋斗，一个雄厚的新支柱产业完全有可能在台州喷薄而出。
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今天12:18&[元器件交易网] 三星SmartT...今天11:21&[证券之星] 智能家居引领行...今天10:31&[C114中国通信网] 华为路由...今天10:01&[OFweek] 智能家居&变奏&...今天09:48&[生意社] 智能家居推动民用...今天09:24&[OFweek] 照企纷纷联手IT企...今天09:19&[中国资本证券网] 渡鸦科技...
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答：根据云财经智能题材挖掘技术自动匹配，智能家居概念的龙头股的主要有,,
答：目前，智能家居概念目前市场关注度为3710.04，概念股平均涨幅1.3%，其中涨幅最高。
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